What you are actually buying
A brand is not a logo. It is the set of decisions that stop every new piece of marketing starting from zero. Colour, type, tone, photography, how much white space, what you never do.
We put those decisions in writing and prove them across real applications, so the guideline document is a working tool rather than a PDF that gets opened once and filed.
Why clients hand this work over
Positioning before pixels
We start with what you sell and why anyone should prefer it. The visuals come out of that answer.
A system your team can run
Guidelines with worked examples, templates and rules, not just a colour chart.
Proof across applications
Every identity is shown on the things you actually produce before you sign it off.
Sensible timelines
Five to eight weeks for a single-market brand, with dates fixed at the start.
Everything under branding
Strategy
- Market and competitor review
- Positioning statement
- Audience definition
- Messaging and tone of voice
Identity
- Primary logo and variants
- Colour palette with accessible contrast
- Typography system
- Graphic language and pattern
Guidelines
- Usage rules and clear space
- Do and do not examples
- Application library
- Editable templates
Rollout
- Stationery and signage
- Website and social assets
- Packaging and print
- Internal launch materials
Starting points, all fixed in writing
Every quote is confirmed before work begins and does not move unless the brief does.
Brand refresh
Logo refinement, palette, type and a short guideline
Full identity
Strategy, identity system, applications and full guidelines
Multi-brand
House-of-brands architecture, quoted per scope
Branding, answered
How long does a rebrand take?
Five to eight weeks for a single-market brand. Regulated sectors and multi-brand groups take longer and we will say so before you commit.
Do we have to change our logo?
Often not. A lot of our branding work is building the missing system around a logo that was carrying the brand on its own.
Can you help us name the business?
We support naming inside a strategy engagement, including shortlisting and initial availability checks. For trade mark registration we will point you to an attorney.
What is in the guidelines document?
Logo usage, colour with accessibility values, type scale, imagery direction, tone of voice, layout rules and worked application examples.
Will the guidelines be editable?
Yes. You get the source file so your team can extend the document as the brand grows.
Get a quote for branding
Fixed price back within one working day.
Often commissioned alongside this
Let's build something worth looking at
Book a free 30-minute consultation. We will look at your brand, tell you what we would change and send a fixed quote within one working day.